.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to getting billions in financial backing yearly, have brought up virtually $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That lag is because of market saturation, enhanced regulatory tensions, as well as financial uncertainties.ADWEEK talked with five VCs who continue to purchase adtech firms, in spite of these difficulties, regarding what they are actually looking for as well as what they stay clear of. Perhaps unsurprisingly, these investors are actually targeting chances in privacy-focused modern technologies and also industry-specific places such as linked TV.